Posts Tagged web site promotion
Search Engine Optimization and Authority Sites
Posted by SEO Tips in SEO Techniques, View Seo on August 17th, 2009
There are many ways to get ranked in search engine results and some methods like link building and writing quality content will give you lasting results. Where as some other methods of getting into google and other search engines may only produce short term search standings. One of the biggest things we have seen produce these “short term” seo results are linking on “Authority Sites” and we wanted to explain a couple of angles on this topic today.
What Is An Authority Site?
Authority sites are nothing more or less than sites that are so huge and so hugely popular that search engines simply consider then the authority on many subjects. The lack of development of A.I. (artificial intelligence) or fuzzy logic for search results has driven many popular search engines to look for another method to bring in the “human” factor into search results to raise the quality and logic behind the results we see.
Examples of Authority sites are places like Youtube.com Twitter.com Facebook.com and the list goes on. Not all authority sites are social sites, but many are! There are niche authority sites in the search engines eyes, like news sites, amazon and yahoo discussion areas, and all sorts of “topical” sites like “Popular Science” will pull more weight with outgoing links about the topic science sites; “The American Kennel Association” website may have more pull than most others when it comes to pet links or web site promotion and others of the like.
How Do Authority Sites Help Me With Search Engine Optimization?
Authority sites, in most cases are social site with high PR or Page Rank. Web sites like this carry more weight in search engines and can influence search results heavily! This is because google and other search engines take into consideration, for example, if there is a link to your site on many of these “Authority Sites” and there are many people talking about this link to your site in context to a keyword or search term that is repeated, then the “human factor” must say that in fact this hyperlink is truly about what people are saying it is about.
I know that was a mouthful and the only point I was trying to get across is that blasting huge Social Media Sites(facebook, bebo, myspace), Social Video/Pic Sharing Networks(youtube, revver, flickr) and yes, of course Social Bookmarking Sites(digg, stumbleupon, mixx, reddit) with links and videos of your information, is great marketing and will get the word out, not only to people but search engines very fast! Many times using Social Bookmarking Sites, you can effectively get your site on google within hours.
This is an amazing way to find the first page of google!
However, one must understand that these results are limited by time. These immediate results created by a “Social Blast” as I like to call it, are usually short lived in search results. Google more than any other search engine has really started to display “recent” or “popular” search results higher in search standings.
Limited Time Results On Search Engine..How Do I keep My Google Search Standing?
This is a question that the answer has not changed to for many years and you may already know the answer to. To stay on top, you need to keep producing quality content on your site, you need to keep growing in coming back links to your website and you also need to keep people talking about you on the authority site!
The rules of seo have really not changed, there are a couple extra pieces of flare that will make some flashy seo results,but still you need to build your web presence, build the value of the content on your site and build your viewership if you really want to stay on top!
To Success,
Nick Simpson
Are You Exposing Yourself?
Posted by SEO Tips in SEO Techniques, View Seo on June 22nd, 2009
Now, don’t take your close of guys, that was the type of exposure I was talking about. I am talking about your website, your product and you! How much exposure do you have online? Well most people have no idea and there is a good reason for that because so many people go out and “do” things every day trying to get more website exposure but they do not take the time to track the exposure they are getting.
The two easiest ways to find out how much exposure your website is getting is by looking at alexa.com rankings or looking at your google PR or Page Rank. These are 2 quick easy and broadly accepted metrics to see how much exposure your is or in some cases is not getting.
You may also want to put your RSS feed on feedburner, which will automatically track how many people are reading and subscribing to your rss feed, this site is another google service, just like blogger and blogspot, thanks again google. And of course, you can always login to the control panel provided by your web host to view your website statistics or daily views.
I know that I did not go into details on the above topics but you can google what you are not familiar with or email me or simply keep reading my newer articles, I will cover them all in time!
Now that you have a few ways to check your exposure, lets talk about some quick ways to get more exposure.
1. Write High Quality Web Content
no matter what methods of promotion you are using, if the content is crap, it makes no difference, so lets start at the bottom and build up! Take time, do research and if needed pay others to write good quality content for every site you are working with. No body wants to give free word of mouth advertising unless your content sticks out, so give people a reason to “Want” to talk about you and your site.
2. Use RSS Submittion Services
So many people say “well, how much traffic can rss feeds bring any way?” but the reality is, they will bring you absolutely no traffic, if you don’t use them. But, if used correctly RSS feeds can be one of the most effective methods to getting free traffic. Most any service to promote your site using RSS is also free, so this is a great budget marketing method.
3. Forum and Blog Commenting
Yes, we have all heard this before, but how many of you actually set time aside every day to make blog comments and forum posts that link back to your newest article or posts on your own website. I am sure the numbers are low, so quit being a “I’m gonna” guy and start being a “I did” guy! There is no better way to build free back links to your site and give google something to chew on.
4. Social Networking and Bookmarking Sites
This is THE BIGGEST thing that you can do to instantly boost any websites traffic. No not just posting your links on facebook and digg, but more importantly GROWING you circle of friends or followers. If you have 5 friends on facebook and you send out a link, the most people that can click it is 5. If you have 3000 friends, believe me, you willl get more attention to your links! Build your following not your list of promotions on the social sites and the traffic will flow. Don’t forget hubpages and squidoo, they are great places to get your info up as well! Which leads us into the final point for this article.
5. Feeder Sites
Have you ever thought about making 5 10 or even 50 free mini sites that all have nothing but small articles that link back to your main webpage? Well that is what I am talking about when I say “feeder sites.” Sites like blogspot, weebly, fortuneboard and many others will let you start as many blogs as you want for absolutely free and you can make short mini posts and at the end of each post, say for more info [yourlink] and you will see your main sites traffic go through the roof if you take time to promote these little guys.
Thanks for reading my article, please subscribe to my rss feed and don’t be afraid to contact me with any comments and questions.
To Success,
Nick Simpson