Posts Tagged seo

What Is SERP?

serpS.E.R.P is a just an abbreviation for Search Engine Results Pages.  This is a term that you will see used often when web sites or people are discussing search engine optimization.  All that SERP means is the results on page after you run a search in google, yahoo, bing or any other search engine.

Many webmasters and seo experts use the placement of their web site on a SERP as a measurement of their seo efforts.  Of course everybody wants there page to show up as the first listing on search engine results pages, but this is not easily achieved and depending on what keyword you are trying to focus on, this can take a very long time to achieve.

This is one of the most frequently asked seo questions, because this term is thrown around so often with out any explanation.

Understanding search engine results pages and your ranking is a basic skill required to become an seo master.  So, now you can continue your search engine optimization learning process and know what these guys are talking about!

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What is SEO or Search Engine Optimization?

Search engine optimization has become almost an everyday word, as least for folks who work with websites and online business, it should be. I assume that you already know the answer to this question or you would not be here, but I will go ahead and give a quick rundown, for those who fell asleep at the wheel and accidentally clicked a link that brought them here.

What Is Search Engine Optimization

Search engine optimization or as it is more commonly referred to SEO is nothing more than a process that a webmaster or a seo specialist use to make their page more appealing to search engines.  There are many factors that come into play to make a we page or a web site optimized for a search engine to find, index and display a web page in favorable positioning on it’s search results page.

The process of doing all these mini tasks to get your page ranked well in search results, is called SEO.

Hope this has helped somebody, I know it is basic, but really it is!

The hard part is everything that comes after….

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3 Simple Link Building Methods

View SEO always tries to help the new guy first.  SEO is not an easy game to play, but if you don’t know where to start, you will never succeed, so if you are an SEO expert, yes we understand this article is basic, we have plenty of high end seo methodology coming soon!

If you are new to Search Engine Optimization or “SEO” as you will see it from time to time, you may not be familiar with what link building is or how to go about it.  So lets get started here.

So What Is Link Building?

In a nutshell Link Building is just the process of creating links on other web sites that direct web site traffic back to your site.  However there is a little more to it than that.

Why Is Link Building Important?

Search engines like Google.com Yahoo.com and Bing.com also use the amount of links that point to any particular site as a measure of the value of a site against the keyword used in a link.  All this means is that the more links that use the same keyword or keyword phrase that point to your site, the higher it may rank in the search engines for that same phrase.

Now, of course there are other factors that come into play here, but this is one of the biggest factors that will determine your sites standings on search engines results pages, besides on page content.


Free Traffic System - Increase Targeted Website Traffic with Free Unlimited One Way Links

So you can see that link building will not only help you out with direct traffic from your links but will also help you with an automatic stream of organic traffic from search engines as well. There is no more basic seo strategy than link building, this is one of the most integral skills you will learn and refine as you become an SEO expert!

3 Simple Link Building Methods

O.K. lets get down to it.  There are many, many ways that you can get free links and there are also many ways you can build links for free. We are only going to cover the most effective free methods here, you can spend your money elsewhere…

  1. Social Bookmarking – Yes, these sites are actually created for nothing more than sharing links to your favorite sites.  So why not share links to your own site?  Well, this is true, but be forewarned that you cannot just add a hundred links to your own sites, you must also add links to other sites that are of interest to you or you will be seen as a spammer.Sites In This Category Are: Digg.com Reddit.com StumbleUpon.com Mixx.com and Delicious.com
  2. Forum Posting – This is in some peoples minds an old and out of date method in which to acquire valuable back links.  Not True!
    So how do you go about getting a back link to your site on a forum?  Simple, sign up for a few forums and start posting, keep in mind that the more value you bring to your messages the more chance of you getting direct traffic from the forum members.  You can go to your user account or your profile and setup a link to your site in the signature on most any forum in the world.  Not all allow this, so make sure to read the user agreement first, just in case.
  3. Blog Commenting – This is a very similar method to forum posting, but still very different.  There are many different types of blogs out there and there are many different types commenting forms for readers to submit to.  There is no guarantee that your link will find its way to the comment section of a blog, most will have to be approved by the site administrator first, so make sure that you add value to your comment so they will want to post it.  This is a great way to zero in on your target audience though, search for blogs that are in the same niche as your own site and start reading and commenting.
  1. You can get your first link on this very post if you like.  If there are no comments yet, at the bottom of this article you will see “Leave A Comment” and if there is already comments here, you will see “Comments” followed by the number of comments.  Click This and Leave Your Comment On Our Article and of Course Your Link!

I know that this is a very basic methodology, but we all have to start somewhere.  I hope that somebody found this useful and it helps you on your way to more traffic, a more successful website and your journey to become an seo expert!

To Success,

Nick Simpson

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Fresh Content Drives Page Ranking – Free SEO Tips

fresh_web_contentWell, lets begin with the end in mind. Lets just pretend that you have been following the seo tips provided here at view seo and you have noticed a few things like: you page rank is now 1-2 not a big 0, your getting some traffic to your site, and you can now find your website on the google search engine.

First of all that’s great!  We are always glad to see some new search engine optimizers getting the results they are after!

There is always an amazing amount of excitement as you find out that all of your online efforts are starting to pay off and now you can see the results.  This is a very important time as far as seo goes, because now more than ever, your site is getting looked at, rated and judged, by not only search engines, but Real People as well.

But now What?

SEO TIP

Fresh content can help improve your rankings. Add new, useful content to your pages on a regular basis. Content freshness adds relevancy to your site in the eyes of the search engines.

My Site Is Ranked Well, Do I Still Need New Content?

There is a lot to be said about “new” content on a website.  Many folks believe that if they get a good standing in search results or if there page rank starts to go up that it is time to turn off the “Content Machine.” However, this is not the case.  New content will always bring more attention to your site from search engines, social bookmarking sites, rss aggregators and other news related services.  So if you are starting to reap the rewards of your seo efforts on a site of yours, don’t think that the work is done, in all reality it has just begun.

Now that you have those results you were looking for on your web site, it’s time to start fighting to keep them.  Depending on what keywords you have focused on and how competitive the search terms are, this may be a big battle or it may simply be a small skirmish to maintain the results you have already achieved.

Either way, the answer is new content!

Not just some filler either.  If your page is starting to get ranked well, that most likely also means that there are more people viewing your site now than ever before, so it is just as important if not more important, to really turn up the dial on quality of the content you add to your site as well.

Is New Web Site Content Important For Readers Or Search Engines?

If you started off by bringing a lot of new content to a site and all of a sudden there is nothing new on the site for weeks or months, not only will the search engines notice this, but so will the readers of your website.  Think about it for a minute, if you were going to a site once a week and getting new tips for dog grooming or anything else, then after a few weeks nothing new shows up?

This would stop me from frequenting that site and for the same reason it will stop search engine spiders from frequenting your site, if they too notice nothing new being added.  How often google spiders a site can be setup manually in the google webmaster tools system, however the automatic crawl rate is determined by one thing and that is how frequently your site is updated. So give google a reason to come back again and again!

What If I Cannot Come Up With New Content For SEO?

If you cannot keep coming up with content to add to  your site, you can always look at outsourcing some of the writing or using some article directories to get new ideas and content to keep your site fresh.

Here are some free resources for content creation on your site:

So keep the fresh website content coming and reap the rewards!

-Nick Simpson

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Are You Exposing Yourself?

exposureNow, don’t take your close of guys, that was the type of exposure I was talking about.  I am talking about your website, your product and you!  How much exposure do you have online?  Well most people have no idea and there is a good reason for that because so many people go out and “do” things every day trying to get more website exposure but they do not take the time to track the exposure they are getting.

The two easiest ways to find out how much exposure your website is getting is by looking at alexa.com rankings or looking at your google PR or Page Rank.  These are 2 quick easy and broadly accepted metrics to see how much exposure your is or in some cases is not getting.

You may also want to put your RSS feed on feedburner, which will automatically track how many people are reading and subscribing to your rss feed, this site is another google service, just like blogger and blogspot, thanks again google.  And of course, you can always login to the control panel provided by your web host to view your website statistics or daily views.

I know that I did not go into details on the above topics but you can google what you are not familiar with or email me or simply keep reading my newer articles, I will cover them all in time!

Now that you have a few ways to check your exposure, lets talk about some quick ways to get more exposure.

1. Write High Quality Web Content

no matter what methods of promotion you are using, if the content is crap, it makes no difference, so lets start at the bottom and build up! Take time, do research and if needed pay others to write good quality content for every site you are working with.  No body wants to give free word of mouth advertising unless your content sticks out, so give people a reason to “Want” to talk about you and your site.

2. Use RSS Submittion Services

So many people say “well, how much traffic can rss feeds bring any way?” but the reality is, they will bring you absolutely no traffic, if you don’t use them.  But, if used correctly RSS feeds can be one of the most effective methods to getting free traffic.  Most any service to promote your site using RSS is also free, so this is a great budget marketing method.

3. Forum and Blog Commenting

Yes, we have all heard this before, but how many of you actually set time aside every day to make blog comments and forum posts that link back to your newest article or posts on your own website. I am sure the numbers are low, so quit being a “I’m gonna” guy and start being a “I did” guy!  There is no better way to build free back links to your site and give google something to chew on.

4. Social Networking and Bookmarking Sites

This is THE BIGGEST thing that you can do to instantly boost any websites traffic.  No not just posting your links on facebook and digg, but more importantly GROWING you circle of friends or followers.  If you have 5 friends on facebook and you send out a link, the most people that can click it is 5.  If you have 3000 friends, believe me, you willl get more attention to your links!  Build your following not your list of promotions on the social sites and the traffic will flow.  Don’t forget hubpages  and squidoo, they are great places to get your info up as well! Which leads us into the final point for this article.

5.  Feeder Sites

Have you ever thought about making 5 10 or even 50 free mini sites that all have nothing but small articles that link back to your main webpage?  Well that is what I am talking about when I say “feeder sites.”  Sites like blogspot, weebly, fortuneboard and many others will let you start as many blogs as you want for absolutely free and you can make short mini posts and at the end of each post, say for more info [yourlink] and you will see your main sites traffic go through the roof if you take time to promote these little guys.

Thanks for reading my article, please subscribe to my rss feed and don’t be afraid to contact me with any comments and questions.

To Success,

Nick Simpson

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