The rate that new links are added to a website are not near as important as the consistency. If Google sees one link a day being added every day and then all of a sudden there are 500 new links in one day, they are not going to yank your site from their search results, but they will not count these links as valid back links to your site either. Google is looking for natural and organic links to your site, so if you keep this in mind when you build links you will see how Google takes note and your site will be rewarded accurately.

So the answer to the question is no you will not be banned from Google if you add a gazillion links in one day, but it can be much more beneficial to go slow and sure instead. Hopefully this puts the rumor about building links to fast to rest once and for all. Another reason that Google simply cannot give a negative effect for quick link building is that any competitor of yours could use this as a tactic to bring your site down.  Google does try to make it hard for others who are trying to hurt your site, to be able to do anything that can really effect your rankings through time and this is just one of their default failsafe features in place.

Are you sharing the link love?  Many seo guys out there think that having no external links to competitor sites is the way to go….and no you are wrong, very wrong. You have to have outgoing links on your site or Google will know that something is not quite right about your website.  Linking to other sites that have similar content and that are in the same market or niche that you are in is a basic yet still very integral part of building your web sites popularity and authority in the search engines.

You don’t have to link to competition but many times, you competitors are the best places to link out to. You can simply put links to these sites in an “out of the way” location on your site or get setup as an affiliate with them and if you lose a customer the the link, you still get paid.  The point is, not matter what you website needs outbound links and these links must point to other relevant sites.  So pick and choose carefully. You can find the most beneficial sites to link to by doing a simple search on your set of keywords.  What sites show up?  These sites are the authority sites on your topic, so link them up.

Choosing the right sites to link out to is as important as choosing quality sites for inbound linking. So if you are one of those guys who is being stingy with your links, it may be time to show a little link love.  Google will of course reward your with some love of its own if you do this correctly and don’t go overboard with outbound links.  A handful of outbound links is plenty, there is no reason to list hundreds of links, any page with many links looses “weight” or value on a per link basis.  It is all about balance in the end.

Have fun getting your page to the top of the search engines results page and have fun sharing your link love!

It is not quite as scary as many of us thought and for the most part will have little to do with SEO, nor will it change the way that web site optimization is performed.  Now, unless things change that is, we only have the facts provided in the video below for right now.  Many think that the way Google is gathering information is part of a bigger conspiracy, but we are going to take it for face value until we hear otherwise.

The video we found is created by Google so you know that the information is straight from the horses mouth on this one.

Leave any comments and questions you have about the google social search feature below and leave a link to your Google profile too if you want others to find you!

Looking forward to all the other new cool stuff from Google,

Nick Simpson

Yep, you have heard about it, you have read about it and rather you like it or not, the Google real time search is live!  This is one of the many changes that google has been going through for some time now and don’t worry there are many more to come.  The full roll-out of the Google Caffeine Engine is still mid-swing and will not be totally complete until  after the first the year.

The newest addition to Gooles standard search is a “real time” search of the most popular social networks on the web.  The new “by the second” search will include results from Facebook, Twitter and Myspace. It is rumored that Google has struck a formal deal with all the companies we just listed, so this means that there is some money getting thrown around.  I for one think it is about time Twitter found a way to make a dollar, but at the same time I am not so sure how I feel about the twitter results showing in Google.

As the emensely popular google search continues to evolve, there are many new things for webmasters to take into consideration when they are working on their sites search engine standings.  How this addition will effect your sites standings is still to be determined and may not really become a factor, besides these “real time” results may bump all results down a small way on the page.

The main concern that this new section on the SERP (Search Engine Results Pages) is that by showing constantly updated results from all these sites, it may be in effect rewarding those who are constantly spamming these same social networks.  I am sure that Google has something in mind to fix this issue, but for the time being, don’t be surprised, if you start seeing a million tweets of the same content while people try to sneak there way onto the first page of google!

To Success,

Nick Simpson

What Is Search Engine Optimization

Search engine optimization or as it is more commonly referred to SEO is nothing more than a process that a webmaster or a seo specialist use to make their page more appealing to search engines.  There are many factors that come into play to make a we page or a web site optimized for a search engine to find, index and display a web page in favorable positioning on it’s search results page.

The process of doing all these mini tasks to get your page ranked well in search results, is called SEO.

Hope this has helped somebody, I know it is basic, but really it is!

The hard part is everything that comes after….

The most dramatic change or at least the most visible change that has been officially released thus far is that Google may begin ranking pages higher in it’s search results that load quicker.  Page load time has long been a big factor in the stickiness of your website, but once Google Caffeine is in full effect, this may be more important to your web site traffic than it has ever been before.

If you want to hear the official interview with Matt Cutts on the upcoming release of Google Caffeine release,  just press play to watch the video below:

No matter what changes are to come from the new Google Caffeine release it is sure to change all of our jobs, at least for those of us who are webmasters and SEO experts.  It will be interesting to see if Google implements there full “social engine” that they have been working on for some time.  Also since there has been a lot of buzz about Google striking a deal with the guys over at twitter, don’t be surprised if you start seeing tweets show up where the video and other content relevant data show in mid stream already.

Only time will tell, we will make sure to update you when we know more on this topic, because there are sure to be some major search engine changes coming our way!