Are you sharing the link love?  Many seo guys out there think that having no external links to competitor sites is the way to go….and no you are wrong, very wrong. You have to have outgoing links on your site or Google will know that something is not quite right about your website.  Linking to other sites that have similar content and that are in the same market or niche that you are in is a basic yet still very integral part of building your web sites popularity and authority in the search engines.

You don’t have to link to competition but many times, you competitors are the best places to link out to. You can simply put links to these sites in an “out of the way” location on your site or get setup as an affiliate with them and if you lose a customer the the link, you still get paid.  The point is, not matter what you website needs outbound links and these links must point to other relevant sites.  So pick and choose carefully. You can find the most beneficial sites to link to by doing a simple search on your set of keywords.  What sites show up?  These sites are the authority sites on your topic, so link them up.

Choosing the right sites to link out to is as important as choosing quality sites for inbound linking. So if you are one of those guys who is being stingy with your links, it may be time to show a little link love.  Google will of course reward your with some love of its own if you do this correctly and don’t go overboard with outbound links.  A handful of outbound links is plenty, there is no reason to list hundreds of links, any page with many links looses “weight” or value on a per link basis.  It is all about balance in the end.

Have fun getting your page to the top of the search engines results page and have fun sharing your link love!

What Is Search Engine Optimization

Search engine optimization or as it is more commonly referred to SEO is nothing more than a process that a webmaster or a seo specialist use to make their page more appealing to search engines.  There are many factors that come into play to make a we page or a web site optimized for a search engine to find, index and display a web page in favorable positioning on it’s search results page.

The process of doing all these mini tasks to get your page ranked well in search results, is called SEO.

Hope this has helped somebody, I know it is basic, but really it is!

The hard part is everything that comes after….

First of all that’s great!  We are always glad to see some new search engine optimizers getting the results they are after!

There is always an amazing amount of excitement as you find out that all of your online efforts are starting to pay off and now you can see the results.  This is a very important time as far as seo goes, because now more than ever, your site is getting looked at, rated and judged, by not only search engines, but Real People as well.

But now What?

SEO TIP

Fresh content can help improve your rankings. Add new, useful content to your pages on a regular basis. Content freshness adds relevancy to your site in the eyes of the search engines.

My Site Is Ranked Well, Do I Still Need New Content?

There is a lot to be said about “new” content on a website.  Many folks believe that if they get a good standing in search results or if there page rank starts to go up that it is time to turn off the “Content Machine.” However, this is not the case.  New content will always bring more attention to your site from search engines, social bookmarking sites, rss aggregators and other news related services.  So if you are starting to reap the rewards of your seo efforts on a site of yours, don’t think that the work is done, in all reality it has just begun.

Now that you have those results you were looking for on your web site, it’s time to start fighting to keep them.  Depending on what keywords you have focused on and how competitive the search terms are, this may be a big battle or it may simply be a small skirmish to maintain the results you have already achieved.

Either way, the answer is new content!

Not just some filler either.  If your page is starting to get ranked well, that most likely also means that there are more people viewing your site now than ever before, so it is just as important if not more important, to really turn up the dial on quality of the content you add to your site as well.

Is New Web Site Content Important For Readers Or Search Engines?

If you started off by bringing a lot of new content to a site and all of a sudden there is nothing new on the site for weeks or months, not only will the search engines notice this, but so will the readers of your website.  Think about it for a minute, if you were going to a site once a week and getting new tips for dog grooming or anything else, then after a few weeks nothing new shows up?

This would stop me from frequenting that site and for the same reason it will stop search engine spiders from frequenting your site, if they too notice nothing new being added.  How often google spiders a site can be setup manually in the google webmaster tools system, however the automatic crawl rate is determined by one thing and that is how frequently your site is updated. So give google a reason to come back again and again!

What If I Cannot Come Up With New Content For SEO?

If you cannot keep coming up with content to add to  your site, you can always look at outsourcing some of the writing or using some article directories to get new ideas and content to keep your site fresh.

Here are some free resources for content creation on your site:

• Unlimited Free Website Content
• Top 250 Free Article Directories With PR
• Submit Free Articles
• Free PLR Articles
• Professional Content Creation Software – Awesome!

So keep the fresh website content coming and reap the rewards!

-Nick Simpson