Posts Tagged Search Engines

Directory Web Site Listings And Your Marketing Strategy

If you are looking for ways on how to promote your website, you have to find a great marketing strategy that will allow you to obtain that online presence that you need. If you were to look into the online marketing strategies available nowadays you will find that there are so many options for you to consider and one of those options include having your site listed on web directories.

Having Your Website Listed

If you want to get your site listed in directories online all you have to do is to be ready with your site’s URL and make sure that you will be tagging the right category as you get it listed on a web site directory. Well, you don’t really have to submit just to one directory. There are a lot of options out there when it comes to allowing your site to get listed. However, if you will be submitting links to your site to various websites you have to make sure that you are submitting them to active and search engine high ranking sites.

Backlinks From Directory Listings

Since web directories are known for the quality links that they can provide, you probably want to know how on earth is this possible? Web directories are capable of obtaining frequent visits from search bots. Since the content of these sites are closely monitored by human editors, they are capable of gaining more quality content making it rank higher via search engines.

These directory web sites are capable of producing authority links to your site that can actually bring more traffic to your site and at the same time increase your search engine rankings.

What Makes This A Good Marketing Strategy

If you are a first timer at this, probably you would want a quick fix to online issues and at the same time great get the best results for their hard work. To be able to get the most out of this online technique it is essential to submit to quality listings.  Since this is a form of white hat link building. You will most likely get access to authority links that will bring about quality traffic to your site.

If you are looking at getting good traffic to your site and obtaining a good rank via search engines, this is one marketing technique online that you shouldn’t miss. Take note that it will be beneficial on your part if you will be able to get your links submitted to high ranking web directories to get good results from this technique.

, , , , , , , , , , , , , , , , , , , , ,

No Comments

Share The Link Love

Inbound and Outbound Links Equal Link Love!

Are you sharing the link love?  Many seo guys out there think that having no external links to competitor sites is the way to go….and no you are wrong, very wrong. You have to have outgoing links on your site or Google will know that something is not quite right about your website.  Linking to other sites that have similar content and that are in the same market or niche that you are in is a basic yet still very integral part of building your web sites popularity and authority in the search engines.

You don’t have to link to competition but many times, you competitors are the best places to link out to. You can simply put links to these sites in an “out of the way” location on your site or get setup as an affiliate with them and if you lose a customer the the link, you still get paid.  The point is, not matter what you website needs outbound links and these links must point to other relevant sites.  So pick and choose carefully. You can find the most beneficial sites to link to by doing a simple search on your set of keywords.  What sites show up?  These sites are the authority sites on your topic, so link them up.

Choosing the right sites to link out to is as important as choosing quality sites for inbound linking. So if you are one of those guys who is being stingy with your links, it may be time to show a little link love.  Google will of course reward your with some love of its own if you do this correctly and don’t go overboard with outbound links.  A handful of outbound links is plenty, there is no reason to list hundreds of links, any page with many links looses “weight” or value on a per link basis.  It is all about balance in the end.

Have fun getting your page to the top of the search engines results page and have fun sharing your link love!

, , , , , , , , , , , , , , , ,

No Comments

What is SEO or Search Engine Optimization?

Search engine optimization has become almost an everyday word, as least for folks who work with websites and online business, it should be. I assume that you already know the answer to this question or you would not be here, but I will go ahead and give a quick rundown, for those who fell asleep at the wheel and accidentally clicked a link that brought them here.

What Is Search Engine Optimization

Search engine optimization or as it is more commonly referred to SEO is nothing more than a process that a webmaster or a seo specialist use to make their page more appealing to search engines.  There are many factors that come into play to make a we page or a web site optimized for a search engine to find, index and display a web page in favorable positioning on it’s search results page.

The process of doing all these mini tasks to get your page ranked well in search results, is called SEO.

Hope this has helped somebody, I know it is basic, but really it is!

The hard part is everything that comes after….

, , , , , , , , , , , , , ,

1 Comment

Fresh Content Drives Page Ranking – Free SEO Tips

fresh_web_contentWell, lets begin with the end in mind. Lets just pretend that you have been following the seo tips provided here at view seo and you have noticed a few things like: you page rank is now 1-2 not a big 0, your getting some traffic to your site, and you can now find your website on the google search engine.

First of all that’s great!  We are always glad to see some new search engine optimizers getting the results they are after!

There is always an amazing amount of excitement as you find out that all of your online efforts are starting to pay off and now you can see the results.  This is a very important time as far as seo goes, because now more than ever, your site is getting looked at, rated and judged, by not only search engines, but Real People as well.

But now What?

SEO TIP

Fresh content can help improve your rankings. Add new, useful content to your pages on a regular basis. Content freshness adds relevancy to your site in the eyes of the search engines.

My Site Is Ranked Well, Do I Still Need New Content?

There is a lot to be said about “new” content on a website.  Many folks believe that if they get a good standing in search results or if there page rank starts to go up that it is time to turn off the “Content Machine.” However, this is not the case.  New content will always bring more attention to your site from search engines, social bookmarking sites, rss aggregators and other news related services.  So if you are starting to reap the rewards of your seo efforts on a site of yours, don’t think that the work is done, in all reality it has just begun.

Now that you have those results you were looking for on your web site, it’s time to start fighting to keep them.  Depending on what keywords you have focused on and how competitive the search terms are, this may be a big battle or it may simply be a small skirmish to maintain the results you have already achieved.

Either way, the answer is new content!

Not just some filler either.  If your page is starting to get ranked well, that most likely also means that there are more people viewing your site now than ever before, so it is just as important if not more important, to really turn up the dial on quality of the content you add to your site as well.

Is New Web Site Content Important For Readers Or Search Engines?

If you started off by bringing a lot of new content to a site and all of a sudden there is nothing new on the site for weeks or months, not only will the search engines notice this, but so will the readers of your website.  Think about it for a minute, if you were going to a site once a week and getting new tips for dog grooming or anything else, then after a few weeks nothing new shows up?

This would stop me from frequenting that site and for the same reason it will stop search engine spiders from frequenting your site, if they too notice nothing new being added.  How often google spiders a site can be setup manually in the google webmaster tools system, however the automatic crawl rate is determined by one thing and that is how frequently your site is updated. So give google a reason to come back again and again!

What If I Cannot Come Up With New Content For SEO?

If you cannot keep coming up with content to add to  your site, you can always look at outsourcing some of the writing or using some article directories to get new ideas and content to keep your site fresh.

Here are some free resources for content creation on your site:

So keep the fresh website content coming and reap the rewards!

-Nick Simpson

, , , , , , , , , , , , , , , , , ,

3 Comments