Many webmasters and seo experts use the placement of their web site on a SERP as a measurement of their seo efforts.  Of course everybody wants there page to show up as the first listing on search engine results pages, but this is not easily achieved and depending on what keyword you are trying to focus on, this can take a very long time to achieve.

This is one of the most frequently asked seo questions, because this term is thrown around so often with out any explanation.

Understanding search engine results pages and your ranking is a basic skill required to become an seo master.  So, now you can continue your search engine optimization learning process and know what these guys are talking about!

Yep, you have heard about it, you have read about it and rather you like it or not, the Google real time search is live!  This is one of the many changes that google has been going through for some time now and don’t worry there are many more to come.  The full roll-out of the Google Caffeine Engine is still mid-swing and will not be totally complete until  after the first the year.

The newest addition to Gooles standard search is a “real time” search of the most popular social networks on the web.  The new “by the second” search will include results from Facebook, Twitter and Myspace. It is rumored that Google has struck a formal deal with all the companies we just listed, so this means that there is some money getting thrown around.  I for one think it is about time Twitter found a way to make a dollar, but at the same time I am not so sure how I feel about the twitter results showing in Google.

As the emensely popular google search continues to evolve, there are many new things for webmasters to take into consideration when they are working on their sites search engine standings.  How this addition will effect your sites standings is still to be determined and may not really become a factor, besides these “real time” results may bump all results down a small way on the page.

The main concern that this new section on the SERP (Search Engine Results Pages) is that by showing constantly updated results from all these sites, it may be in effect rewarding those who are constantly spamming these same social networks.  I am sure that Google has something in mind to fix this issue, but for the time being, don’t be surprised, if you start seeing a million tweets of the same content while people try to sneak there way onto the first page of google!

To Success,

Nick Simpson

What Is An Authority Site?

Authority sites are nothing more or less than sites that are so huge and so hugely popular that search engines simply consider then the authority on many subjects.  The lack of development of A.I. (artificial intelligence) or fuzzy logic for search results has driven many popular search engines to look for another method to bring in the “human” factor into search results to raise the quality and logic behind the results we see.

Examples of Authority sites are places like Youtube.com Twitter.com Facebook.com and the list goes on.  Not all authority sites are social sites, but many are!  There are niche authority sites in the search engines eyes, like news sites, amazon and yahoo discussion areas, and all sorts of “topical” sites like “Popular Science” will pull more weight with outgoing links about the topic science sites; “The American Kennel Association” website may have more pull than most others when it comes to pet links or web site promotion and others of the like.

How Do Authority Sites Help Me With Search Engine Optimization?

Authority sites, in most cases are social site with high PR or Page Rank.  Web sites like this carry more weight in search engines and can influence search results heavily!  This is because google and other search engines take into consideration, for example, if there is a link to your site on many of these “Authority Sites” and there are many people talking about this link to your site in context to a keyword or search term that is repeated, then the “human factor” must say that in fact this hyperlink is truly about what people are saying it is about.

I know that was a mouthful and the only point I was trying to get across is that blasting huge Social Media Sites(facebook, bebo, myspace), Social Video/Pic Sharing Networks(youtube, revver, flickr) and yes, of course Social Bookmarking Sites(digg, stumbleupon, mixx, reddit) with links and videos of your information, is great marketing and will get the word out, not only to people but search engines very fast!  Many times using Social Bookmarking Sites, you can effectively get your site on google within hours.

This is an amazing way to find the first page of google!

However, one must understand that these results are limited by time. These immediate results created by a “Social Blast” as I like to call it, are usually short lived in search results.  Google more than any other search engine has really started to display “recent” or “popular” search results higher in search standings.

Limited Time Results On Search Engine..How Do I keep My Google Search Standing?

This is a question that the answer has not changed to for many years and you may already know the answer to.  To stay on top, you need to keep producing quality content on your site, you need to keep growing in coming back links to your website and you also need to keep people talking about you on the authority site!

The rules of seo have really not changed, there are a couple extra pieces of flare that will make some flashy seo results,but still you need to build your web presence, build the value of the content on your site and build your viewership if you really want to stay on top!

To Success,

Nick Simpson