Our friends over at LinkBuildingNinja.com have just launched a new site and are sharing some of the industries top how-to-seo guides and other totally amazing search engine optimization secrets on their site.  If you are not already a member of the Link Building Ninja web site, you should really get over to their site and join today. It does not cost a dime to join and they are kicking out freebies like you won’t believe. They are even giving away free domain names to every person who joins them and no you don’t have to pay for hosting or anything else!

The LBN team is all about showing the every day kind of guy or girl, how to take their link building or seo efforts to the next level by automating links, securing inbound links from authority sites and even how to pull of some pretty sneaky ninja tricks to get others to build links for you!  If you have hit a plateau with your search engine optimization campaign, let these guys show you how to boost your traffic with a few simple tricks they have up their sleeves. After all you have nothing to loose and everything to gain with their powerful free system.

OK, enough mumbo jumbo.  What about this free Link Building For Beginners Guide we were talking about right?

Here it is, thanks to the Link Building Ninja Team : Link Building For Beginners Guide

Link Building Basics and How To Earn It!

Link building is a process and a passion for some, but don’t be fooled link building can, does and should require some hard work.  Doing research to find sites that will truly be beneficial is some of the most tedious, but important parts of a search engines optimization experts job.  Then working out link deals or even trying to find sites that allow you to put your own content on and in most cases writing concise search engine friendly copy is the next step.  Setting timelines for gradual link growth and pacing ones work is also of the utmost importance.  These are just the basics to really dig into what it takes to create a link building campaign that will prove to be successful.

The orchestration and implementation of all the skills needed to keep up with the constant changes in the SEO world can be very time consuming and is not an easy duty.  Anybody that has tried to build a site from the ground up and the get a massive amount of traffic to it, has definitely put in the hours and most likely some blood, sweat and tears too.  There are some alternatives to following this process that can be more efficient but may require you to brush up on your writing skills a little bit.

Creating Content That Earns You Links

This is what most site owners should be striving for.  You need to make content so damn good, that any other webmaster in the world would be proud to link to it. I am not talking about something that makes you say “oh, cool maybe I’ll share that on my site or twitter”   but something that makes you say “wholly #$@&*, where can I get a link to this up, so everybody will think I am cool for showing it to them!”  This is what you want, something that really hits home with its reader, something that strikes an emotion, something that is shocking!

The hardest link you will ever get is one that you earned.  So how do you really earn a link? Well what is the last piece of content you linked to that was not your own?  What make you want to link to it?  Did it help you? Most likely it was either something useful or something shocking, these are the two biggest link bait ideas out there and they do work.  To get these totally free juicy inbound links you may have to work for it.  You may have to study other successful articles, read more on how to write better and most of all learn how to keep your readers attention.  This is the behind the scenes work of real seo experts and can lead to more backlinks to your site than you know what to do with.

Natural External Links

Now that you, much like everyone else have made the realization that truly “content” is king, are you ready to take on the seo challenge and write one new article or post every single day of the week for your internet project?  If you are up to it and you start creating plenty of great content, the search engines will take notice and more importantly people will too.  You cannot get links  on many sites that would be glad to just give away a inbound link to you, that is if you write interesting and helpful articles.

In closing we ask, please, please,  what ever you do, Don’t Link To Us!  :-)

The tool that we are talking about has been released recently by seomoz, now there is a paid version of the tool that is provided by the named company, but this tool is fully functional and free to use as it is. The tool allows you to do a couple things that are very useful as far as seo goes. You can check a few different back link counts on various search engines, you can see an overall authority presence on your selected keyword terms and you can even check out your competition.

This is one of those tools that is as relevant for search engine optimization experts as it is for the newbie to the industry!

So if you are looking for the next search engine optimization tool to give your the upper hand on your competition this tool may be just what you were looking for!

Here is a direct link to the Open Site Explorer seo tool.

Take a look at it and let me know what you think in the comments section below.

If you are not a paid member you can only run it 3 times a day, so make sure to get a good screen print and you will get plenty of bang for your buck out of this one, well really its free so maybe not for your buck, but seo experts are going to love this one!

Nick Simpson

Many webmasters and seo experts use the placement of their web site on a SERP as a measurement of their seo efforts.  Of course everybody wants there page to show up as the first listing on search engine results pages, but this is not easily achieved and depending on what keyword you are trying to focus on, this can take a very long time to achieve.

This is one of the most frequently asked seo questions, because this term is thrown around so often with out any explanation.

Understanding search engine results pages and your ranking is a basic skill required to become an seo master.  So, now you can continue your search engine optimization learning process and know what these guys are talking about!

This forum is built around a community of fellow webmasters and various web experts so you can get questions on all sorts of topics answered here for free.  So if you are looking for some specific help with your website and search engine optimization, look no further and come on over to the webmasters forum of choice, Massive Links!

You will also find a very active webmaster forum here, you can sell or buy many related website services including: domain names, online services, complete websites and much more.

Here is a video that is a quick overview of what the forum has to offer:

I know that this forum has  a lot to offer and I hope you personally take advantage of what it has to offer you.  Rather you are web site and seo newbie or pro, we welcome you to come on over and start sharing and learning today.  So get over to the Massive Links Webmaster Forum and get involved in the great comunity there.  I will see you there!

-Nick Simpson

What Is Search Engine Optimization

Search engine optimization or as it is more commonly referred to SEO is nothing more than a process that a webmaster or a seo specialist use to make their page more appealing to search engines.  There are many factors that come into play to make a we page or a web site optimized for a search engine to find, index and display a web page in favorable positioning on it’s search results page.

The process of doing all these mini tasks to get your page ranked well in search results, is called SEO.

Hope this has helped somebody, I know it is basic, but really it is!

The hard part is everything that comes after….

What Is An Authority Site?

Authority sites are nothing more or less than sites that are so huge and so hugely popular that search engines simply consider then the authority on many subjects.  The lack of development of A.I. (artificial intelligence) or fuzzy logic for search results has driven many popular search engines to look for another method to bring in the “human” factor into search results to raise the quality and logic behind the results we see.

Examples of Authority sites are places like Youtube.com Twitter.com Facebook.com and the list goes on.  Not all authority sites are social sites, but many are!  There are niche authority sites in the search engines eyes, like news sites, amazon and yahoo discussion areas, and all sorts of “topical” sites like “Popular Science” will pull more weight with outgoing links about the topic science sites; “The American Kennel Association” website may have more pull than most others when it comes to pet links or web site promotion and others of the like.

How Do Authority Sites Help Me With Search Engine Optimization?

Authority sites, in most cases are social site with high PR or Page Rank.  Web sites like this carry more weight in search engines and can influence search results heavily!  This is because google and other search engines take into consideration, for example, if there is a link to your site on many of these “Authority Sites” and there are many people talking about this link to your site in context to a keyword or search term that is repeated, then the “human factor” must say that in fact this hyperlink is truly about what people are saying it is about.

I know that was a mouthful and the only point I was trying to get across is that blasting huge Social Media Sites(facebook, bebo, myspace), Social Video/Pic Sharing Networks(youtube, revver, flickr) and yes, of course Social Bookmarking Sites(digg, stumbleupon, mixx, reddit) with links and videos of your information, is great marketing and will get the word out, not only to people but search engines very fast!  Many times using Social Bookmarking Sites, you can effectively get your site on google within hours.

This is an amazing way to find the first page of google!

However, one must understand that these results are limited by time. These immediate results created by a “Social Blast” as I like to call it, are usually short lived in search results.  Google more than any other search engine has really started to display “recent” or “popular” search results higher in search standings.

Limited Time Results On Search Engine..How Do I keep My Google Search Standing?

This is a question that the answer has not changed to for many years and you may already know the answer to.  To stay on top, you need to keep producing quality content on your site, you need to keep growing in coming back links to your website and you also need to keep people talking about you on the authority site!

The rules of seo have really not changed, there are a couple extra pieces of flare that will make some flashy seo results,but still you need to build your web presence, build the value of the content on your site and build your viewership if you really want to stay on top!

To Success,

Nick Simpson

Most of the “gurus” will not go into detail on this topic, because it is what sets them aside from the average Joe when it comes to seo.

There are 2 different techniques that I want to cover in this quick article, but remember these are from our own experience and results from our efforts, so you don’t have to follow these to the “T” because we are sure that this is no perfect science.  You will have to play around a little, and found out which ones work the best for you.

1. Alternate Anchor Text

By anchor text, we are talking about the text of your link, some links have the web address as the text, but some links have actual words that are linked.  The later ones, are the ones that you are after.

We know that it is easiest to go out there and start building as many back links as you can and use the same text over and over, however this is  not the preferred method of Google’s to rank you so, Mix It Up!

For example  you may use the anchor text “Buy New Golf Clubs” for some of your links, but then you may also use “Buy Golf Clubs”, “How To Buy New Golf Clubs”, “New Golf Clubs, Buy Now” and so  on.  These are some example of how you may mix up your anchor text, of course you will have to do the keyword research and find your own keyword sets to work with, but you get the idea.

The concept behind this is that Google knows that sites all across the internet are not going to find your site and decide to link to it with the same text every time, they know that the links are not “organic” if you use the same text over and over.  By mixing your anchor text up, your site will appear popular and organic, thus you will be rewarded with more organic search results!

2.Alternate Deep Links and Home Page Links

This is not only a great way to get some page rank on your website spread through out your pages, but is also a good way to boost your websites overall popularity with the most used search engines on the net.  You may want to make a text file to keep all your linking texts in, because you may have a lot of links to use for this one.

The concept of “deep linking” is nothing more than linking to webpages within your website instead of the home page.  Meaning http://yoursite.com/tools/webmaster/LinkChecker.html instead of http://yoursite.com

Again, this method does not make a Search Engine Optimization specialists job any easier, but it will produce favorable results in the search engines.  We suggest deep links about 70% of the time and only 30% linking directly to your web sites home page.  This ratio is not a perfect number, but as a rule of thumb, this is what you want.

Hope that this helps in your seo efforts online and if you have any questions or comments, feel free to let me know!

To Success,

Nick Simpson

Yes, I have a point, I am getting to it. The point is, that many sites have old information and you can only trust the most recent data about search engines. So make the most of your seo efforts and stay in contact with the seo community!

Here is a great place to do that, check out the SEO Chat Forums!