First of all that’s great!  We are always glad to see some new search engine optimizers getting the results they are after!

There is always an amazing amount of excitement as you find out that all of your online efforts are starting to pay off and now you can see the results.  This is a very important time as far as seo goes, because now more than ever, your site is getting looked at, rated and judged, by not only search engines, but Real People as well.

But now What?

SEO TIP

Fresh content can help improve your rankings. Add new, useful content to your pages on a regular basis. Content freshness adds relevancy to your site in the eyes of the search engines.

My Site Is Ranked Well, Do I Still Need New Content?

There is a lot to be said about “new” content on a website.  Many folks believe that if they get a good standing in search results or if there page rank starts to go up that it is time to turn off the “Content Machine.” However, this is not the case.  New content will always bring more attention to your site from search engines, social bookmarking sites, rss aggregators and other news related services.  So if you are starting to reap the rewards of your seo efforts on a site of yours, don’t think that the work is done, in all reality it has just begun.

Now that you have those results you were looking for on your web site, it’s time to start fighting to keep them.  Depending on what keywords you have focused on and how competitive the search terms are, this may be a big battle or it may simply be a small skirmish to maintain the results you have already achieved.

Either way, the answer is new content!

Not just some filler either.  If your page is starting to get ranked well, that most likely also means that there are more people viewing your site now than ever before, so it is just as important if not more important, to really turn up the dial on quality of the content you add to your site as well.

Is New Web Site Content Important For Readers Or Search Engines?

If you started off by bringing a lot of new content to a site and all of a sudden there is nothing new on the site for weeks or months, not only will the search engines notice this, but so will the readers of your website.  Think about it for a minute, if you were going to a site once a week and getting new tips for dog grooming or anything else, then after a few weeks nothing new shows up?

This would stop me from frequenting that site and for the same reason it will stop search engine spiders from frequenting your site, if they too notice nothing new being added.  How often google spiders a site can be setup manually in the google webmaster tools system, however the automatic crawl rate is determined by one thing and that is how frequently your site is updated. So give google a reason to come back again and again!

What If I Cannot Come Up With New Content For SEO?

If you cannot keep coming up with content to add to  your site, you can always look at outsourcing some of the writing or using some article directories to get new ideas and content to keep your site fresh.

Here are some free resources for content creation on your site:

• Unlimited Free Website Content
• Top 250 Free Article Directories With PR
• Submit Free Articles
• Free PLR Articles
• Professional Content Creation Software – Awesome!

So keep the fresh website content coming and reap the rewards!

-Nick Simpson

What Is An Authority Site?

Authority sites are nothing more or less than sites that are so huge and so hugely popular that search engines simply consider then the authority on many subjects.  The lack of development of A.I. (artificial intelligence) or fuzzy logic for search results has driven many popular search engines to look for another method to bring in the “human” factor into search results to raise the quality and logic behind the results we see.

Examples of Authority sites are places like Youtube.com Twitter.com Facebook.com and the list goes on.  Not all authority sites are social sites, but many are!  There are niche authority sites in the search engines eyes, like news sites, amazon and yahoo discussion areas, and all sorts of “topical” sites like “Popular Science” will pull more weight with outgoing links about the topic science sites; “The American Kennel Association” website may have more pull than most others when it comes to pet links or web site promotion and others of the like.

How Do Authority Sites Help Me With Search Engine Optimization?

Authority sites, in most cases are social site with high PR or Page Rank.  Web sites like this carry more weight in search engines and can influence search results heavily!  This is because google and other search engines take into consideration, for example, if there is a link to your site on many of these “Authority Sites” and there are many people talking about this link to your site in context to a keyword or search term that is repeated, then the “human factor” must say that in fact this hyperlink is truly about what people are saying it is about.

I know that was a mouthful and the only point I was trying to get across is that blasting huge Social Media Sites(facebook, bebo, myspace), Social Video/Pic Sharing Networks(youtube, revver, flickr) and yes, of course Social Bookmarking Sites(digg, stumbleupon, mixx, reddit) with links and videos of your information, is great marketing and will get the word out, not only to people but search engines very fast!  Many times using Social Bookmarking Sites, you can effectively get your site on google within hours.

This is an amazing way to find the first page of google!

However, one must understand that these results are limited by time. These immediate results created by a “Social Blast” as I like to call it, are usually short lived in search results.  Google more than any other search engine has really started to display “recent” or “popular” search results higher in search standings.

Limited Time Results On Search Engine..How Do I keep My Google Search Standing?

This is a question that the answer has not changed to for many years and you may already know the answer to.  To stay on top, you need to keep producing quality content on your site, you need to keep growing in coming back links to your website and you also need to keep people talking about you on the authority site!

The rules of seo have really not changed, there are a couple extra pieces of flare that will make some flashy seo results,but still you need to build your web presence, build the value of the content on your site and build your viewership if you really want to stay on top!

To Success,

Nick Simpson