Many webmasters and seo experts use the placement of their web site on a SERP as a measurement of their seo efforts.  Of course everybody wants there page to show up as the first listing on search engine results pages, but this is not easily achieved and depending on what keyword you are trying to focus on, this can take a very long time to achieve.

This is one of the most frequently asked seo questions, because this term is thrown around so often with out any explanation.

Understanding search engine results pages and your ranking is a basic skill required to become an seo master.  So, now you can continue your search engine optimization learning process and know what these guys are talking about!

The keywords are usually used for the Meta Tags on a site and also for links to the site, you may make a link like this using your own keywords SEO Tips which is much better than a normal link like this one: http://viewseo.com

Using keywords on a link like this is a great way to get search engines to focus on your site in relationship to the keywords.

So what it all breaks down to is this, if you want to be found in search results when somebody searches “dogs” you need to start building links on other sites, that link back to your site, using “dogs” as the text of your links.