The rate that new links are added to a website are not near as important as the consistency. If Google sees one link a day being added every day and then all of a sudden there are 500 new links in one day, they are not going to yank your site from their search results, but they will not count these links as valid back links to your site either. Google is looking for natural and organic links to your site, so if you keep this in mind when you build links you will see how Google takes note and your site will be rewarded accurately.

So the answer to the question is no you will not be banned from Google if you add a gazillion links in one day, but it can be much more beneficial to go slow and sure instead. Hopefully this puts the rumor about building links to fast to rest once and for all. Another reason that Google simply cannot give a negative effect for quick link building is that any competitor of yours could use this as a tactic to bring your site down.  Google does try to make it hard for others who are trying to hurt your site, to be able to do anything that can really effect your rankings through time and this is just one of their default failsafe features in place.

Are you sharing the link love?  Many seo guys out there think that having no external links to competitor sites is the way to go….and no you are wrong, very wrong. You have to have outgoing links on your site or Google will know that something is not quite right about your website.  Linking to other sites that have similar content and that are in the same market or niche that you are in is a basic yet still very integral part of building your web sites popularity and authority in the search engines.

You don’t have to link to competition but many times, you competitors are the best places to link out to. You can simply put links to these sites in an “out of the way” location on your site or get setup as an affiliate with them and if you lose a customer the the link, you still get paid.  The point is, not matter what you website needs outbound links and these links must point to other relevant sites.  So pick and choose carefully. You can find the most beneficial sites to link to by doing a simple search on your set of keywords.  What sites show up?  These sites are the authority sites on your topic, so link them up.

Choosing the right sites to link out to is as important as choosing quality sites for inbound linking. So if you are one of those guys who is being stingy with your links, it may be time to show a little link love.  Google will of course reward your with some love of its own if you do this correctly and don’t go overboard with outbound links.  A handful of outbound links is plenty, there is no reason to list hundreds of links, any page with many links looses “weight” or value on a per link basis.  It is all about balance in the end.

Have fun getting your page to the top of the search engines results page and have fun sharing your link love!

It is not quite as scary as many of us thought and for the most part will have little to do with SEO, nor will it change the way that web site optimization is performed.  Now, unless things change that is, we only have the facts provided in the video below for right now.  Many think that the way Google is gathering information is part of a bigger conspiracy, but we are going to take it for face value until we hear otherwise.

The video we found is created by Google so you know that the information is straight from the horses mouth on this one.

Leave any comments and questions you have about the google social search feature below and leave a link to your Google profile too if you want others to find you!

Looking forward to all the other new cool stuff from Google,

Nick Simpson

Many webmasters and seo experts use the placement of their web site on a SERP as a measurement of their seo efforts.  Of course everybody wants there page to show up as the first listing on search engine results pages, but this is not easily achieved and depending on what keyword you are trying to focus on, this can take a very long time to achieve.

This is one of the most frequently asked seo questions, because this term is thrown around so often with out any explanation.

Understanding search engine results pages and your ranking is a basic skill required to become an seo master.  So, now you can continue your search engine optimization learning process and know what these guys are talking about!

Yep, you have heard about it, you have read about it and rather you like it or not, the Google real time search is live!  This is one of the many changes that google has been going through for some time now and don’t worry there are many more to come.  The full roll-out of the Google Caffeine Engine is still mid-swing and will not be totally complete until  after the first the year.

The newest addition to Gooles standard search is a “real time” search of the most popular social networks on the web.  The new “by the second” search will include results from Facebook, Twitter and Myspace. It is rumored that Google has struck a formal deal with all the companies we just listed, so this means that there is some money getting thrown around.  I for one think it is about time Twitter found a way to make a dollar, but at the same time I am not so sure how I feel about the twitter results showing in Google.

As the emensely popular google search continues to evolve, there are many new things for webmasters to take into consideration when they are working on their sites search engine standings.  How this addition will effect your sites standings is still to be determined and may not really become a factor, besides these “real time” results may bump all results down a small way on the page.

The main concern that this new section on the SERP (Search Engine Results Pages) is that by showing constantly updated results from all these sites, it may be in effect rewarding those who are constantly spamming these same social networks.  I am sure that Google has something in mind to fix this issue, but for the time being, don’t be surprised, if you start seeing a million tweets of the same content while people try to sneak there way onto the first page of google!

To Success,

Nick Simpson

The most dramatic change or at least the most visible change that has been officially released thus far is that Google may begin ranking pages higher in it’s search results that load quicker.  Page load time has long been a big factor in the stickiness of your website, but once Google Caffeine is in full effect, this may be more important to your web site traffic than it has ever been before.

If you want to hear the official interview with Matt Cutts on the upcoming release of Google Caffeine release,  just press play to watch the video below:

No matter what changes are to come from the new Google Caffeine release it is sure to change all of our jobs, at least for those of us who are webmasters and SEO experts.  It will be interesting to see if Google implements there full “social engine” that they have been working on for some time.  Also since there has been a lot of buzz about Google striking a deal with the guys over at twitter, don’t be surprised if you start seeing tweets show up where the video and other content relevant data show in mid stream already.

Only time will tell, we will make sure to update you when we know more on this topic, because there are sure to be some major search engine changes coming our way!

If you are new to Search Engine Optimization or “SEO” as you will see it from time to time, you may not be familiar with what link building is or how to go about it.  So lets get started here.

So What Is Link Building?

In a nutshell Link Building is just the process of creating links on other web sites that direct web site traffic back to your site.  However there is a little more to it than that.

Why Is Link Building Important?

Search engines like Google.com Yahoo.com and Bing.com also use the amount of links that point to any particular site as a measure of the value of a site against the keyword used in a link.  All this means is that the more links that use the same keyword or keyword phrase that point to your site, the higher it may rank in the search engines for that same phrase.

Now, of course there are other factors that come into play here, but this is one of the biggest factors that will determine your sites standings on search engines results pages, besides on page content.

So you can see that link building will not only help you out with direct traffic from your links but will also help you with an automatic stream of organic traffic from search engines as well. There is no more basic seo strategy than link building, this is one of the most integral skills you will learn and refine as you become an SEO expert!

3 Simple Link Building Methods

O.K. lets get down to it.  There are many, many ways that you can get free links and there are also many ways you can build links for free. We are only going to cover the most effective free methods here, you can spend your money elsewhere…

1. Social Bookmarking – Yes, these sites are actually created for nothing more than sharing links to your favorite sites.  So why not share links to your own site?  Well, this is true, but be forewarned that you cannot just add a hundred links to your own sites, you must also add links to other sites that are of interest to you or you will be seen as a spammer.Sites In This Category Are: Digg.com Reddit.com StumbleUpon.com Mixx.com and Delicious.com
2. Forum Posting – This is in some peoples minds an old and out of date method in which to acquire valuable back links.  Not True!
   So how do you go about getting a back link to your site on a forum?  Simple, sign up for a few forums and start posting, keep in mind that the more value you bring to your messages the more chance of you getting direct traffic from the forum members.  You can go to your user account or your profile and setup a link to your site in the signature on most any forum in the world.  Not all allow this, so make sure to read the user agreement first, just in case.
3. Blog Commenting – This is a very similar method to forum posting, but still very different.  There are many different types of blogs out there and there are many different types commenting forms for readers to submit to.  There is no guarantee that your link will find its way to the comment section of a blog, most will have to be approved by the site administrator first, so make sure that you add value to your comment so they will want to post it.  This is a great way to zero in on your target audience though, search for blogs that are in the same niche as your own site and start reading and commenting.

1. You can get your first link on this very post if you like.  If there are no comments yet, at the bottom of this article you will see “Leave A Comment” and if there is already comments here, you will see “Comments” followed by the number of comments.  Click This and Leave Your Comment On Our Article and of Course Your Link!

I know that this is a very basic methodology, but we all have to start somewhere.  I hope that somebody found this useful and it helps you on your way to more traffic, a more successful website and your journey to become an seo expert!

To Success,

Nick Simpson

First of all that’s great!  We are always glad to see some new search engine optimizers getting the results they are after!

There is always an amazing amount of excitement as you find out that all of your online efforts are starting to pay off and now you can see the results.  This is a very important time as far as seo goes, because now more than ever, your site is getting looked at, rated and judged, by not only search engines, but Real People as well.

But now What?

SEO TIP

Fresh content can help improve your rankings. Add new, useful content to your pages on a regular basis. Content freshness adds relevancy to your site in the eyes of the search engines.

My Site Is Ranked Well, Do I Still Need New Content?

There is a lot to be said about “new” content on a website.  Many folks believe that if they get a good standing in search results or if there page rank starts to go up that it is time to turn off the “Content Machine.” However, this is not the case.  New content will always bring more attention to your site from search engines, social bookmarking sites, rss aggregators and other news related services.  So if you are starting to reap the rewards of your seo efforts on a site of yours, don’t think that the work is done, in all reality it has just begun.

Now that you have those results you were looking for on your web site, it’s time to start fighting to keep them.  Depending on what keywords you have focused on and how competitive the search terms are, this may be a big battle or it may simply be a small skirmish to maintain the results you have already achieved.

Either way, the answer is new content!

Not just some filler either.  If your page is starting to get ranked well, that most likely also means that there are more people viewing your site now than ever before, so it is just as important if not more important, to really turn up the dial on quality of the content you add to your site as well.

Is New Web Site Content Important For Readers Or Search Engines?

If you started off by bringing a lot of new content to a site and all of a sudden there is nothing new on the site for weeks or months, not only will the search engines notice this, but so will the readers of your website.  Think about it for a minute, if you were going to a site once a week and getting new tips for dog grooming or anything else, then after a few weeks nothing new shows up?

This would stop me from frequenting that site and for the same reason it will stop search engine spiders from frequenting your site, if they too notice nothing new being added.  How often google spiders a site can be setup manually in the google webmaster tools system, however the automatic crawl rate is determined by one thing and that is how frequently your site is updated. So give google a reason to come back again and again!

What If I Cannot Come Up With New Content For SEO?

If you cannot keep coming up with content to add to  your site, you can always look at outsourcing some of the writing or using some article directories to get new ideas and content to keep your site fresh.

Here are some free resources for content creation on your site:

• Unlimited Free Website Content
• Top 250 Free Article Directories With PR
• Submit Free Articles
• Free PLR Articles
• Professional Content Creation Software – Awesome!

So keep the fresh website content coming and reap the rewards!

-Nick Simpson

What Is An Authority Site?

Authority sites are nothing more or less than sites that are so huge and so hugely popular that search engines simply consider then the authority on many subjects.  The lack of development of A.I. (artificial intelligence) or fuzzy logic for search results has driven many popular search engines to look for another method to bring in the “human” factor into search results to raise the quality and logic behind the results we see.

Examples of Authority sites are places like Youtube.com Twitter.com Facebook.com and the list goes on.  Not all authority sites are social sites, but many are!  There are niche authority sites in the search engines eyes, like news sites, amazon and yahoo discussion areas, and all sorts of “topical” sites like “Popular Science” will pull more weight with outgoing links about the topic science sites; “The American Kennel Association” website may have more pull than most others when it comes to pet links or web site promotion and others of the like.

How Do Authority Sites Help Me With Search Engine Optimization?

Authority sites, in most cases are social site with high PR or Page Rank.  Web sites like this carry more weight in search engines and can influence search results heavily!  This is because google and other search engines take into consideration, for example, if there is a link to your site on many of these “Authority Sites” and there are many people talking about this link to your site in context to a keyword or search term that is repeated, then the “human factor” must say that in fact this hyperlink is truly about what people are saying it is about.

I know that was a mouthful and the only point I was trying to get across is that blasting huge Social Media Sites(facebook, bebo, myspace), Social Video/Pic Sharing Networks(youtube, revver, flickr) and yes, of course Social Bookmarking Sites(digg, stumbleupon, mixx, reddit) with links and videos of your information, is great marketing and will get the word out, not only to people but search engines very fast!  Many times using Social Bookmarking Sites, you can effectively get your site on google within hours.

This is an amazing way to find the first page of google!

However, one must understand that these results are limited by time. These immediate results created by a “Social Blast” as I like to call it, are usually short lived in search results.  Google more than any other search engine has really started to display “recent” or “popular” search results higher in search standings.

Limited Time Results On Search Engine..How Do I keep My Google Search Standing?

This is a question that the answer has not changed to for many years and you may already know the answer to.  To stay on top, you need to keep producing quality content on your site, you need to keep growing in coming back links to your website and you also need to keep people talking about you on the authority site!

The rules of seo have really not changed, there are a couple extra pieces of flare that will make some flashy seo results,but still you need to build your web presence, build the value of the content on your site and build your viewership if you really want to stay on top!

To Success,

Nick Simpson

There are many back link checkers on the market so we do not use any names in this video because we do not want to seem bias against any seo software or google search apps that are out there.  We think you will be very interested to hear what this gentleman has to say about the topic of back link checkers.

Watch the video below to make your own educated decision on this topic.

Do Back Link Checkers Work Video 1

Do Back Link Checkers Work Video 2

Free Back Link Building System