SEO is not easy and many times it really can be confusing.  There are many articles on search engine optimization out there that talk about how important it is to get back links pointing to your site with your keywords in them.  This is very important, but can also become a handicap to your site if you do not know how to do this correctly.

Most of the “gurus” will not go into detail on this topic, because it is what sets them aside from the average Joe when it comes to seo.

There are 2 different techniques that I want to cover in this quick article, but remember these are from our own experience and results from our efforts, so you don’t have to follow these to the “T” because we are sure that this is no perfect science.  You will have to play around a little, and found out which ones work the best for you.

1. Alternate Anchor Text

By anchor text, we are talking about the text of your link, some links have the web address as the text, but some links have actual words that are linked.  The later ones, are the ones that you are after.

We know that it is easiest to go out there and start building as many back links as you can and use the same text over and over, however this is  not the preferred method of Google’s to rank you so, Mix It Up!

For example  you may use the anchor text “Buy New Golf Clubs” for some of your links, but then you may also use “Buy Golf Clubs”, “How To Buy New Golf Clubs”, “New Golf Clubs, Buy Now” and so  on.  These are some example of how you may mix up your anchor text, of course you will have to do the keyword research and find your own keyword sets to work with, but you get the idea.

The concept behind this is that Google knows that sites all across the internet are not going to find your site and decide to link to it with the same text every time, they know that the links are not “organic” if you use the same text over and over.  By mixing your anchor text up, your site will appear popular and organic, thus you will be rewarded with more organic search results!

2.Alternate Deep Links and Home Page Links

This is not only a great way to get some page rank on your website spread through out your pages, but is also a good way to boost your websites overall popularity with the most used search engines on the net.  You may want to make a text file to keep all your linking texts in, because you may have a lot of links to use for this one.

The concept of “deep linking” is nothing more than linking to webpages within your website instead of the home page.  Meaning http://yoursite.com/tools/webmaster/LinkChecker.html instead of http://yoursite.com

Again, this method does not make a Search Engine Optimization specialists job any easier, but it will produce favorable results in the search engines.  We suggest deep links about 70% of the time and only 30% linking directly to your web sites home page.  This ratio is not a perfect number, but as a rule of thumb, this is what you want.

Hope that this helps in your seo efforts online and if you have any questions or comments, feel free to let me know!

To Success,

Nick Simpson