Yep, you have heard about it, you have read about it and rather you like it or not, the Google real time search is live!  This is one of the many changes that google has been going through for some time now and don’t worry there are many more to come.  The full roll-out of the Google Caffeine Engine is still mid-swing and will not be totally complete until  after the first the year.

The newest addition to Gooles standard search is a “real time” search of the most popular social networks on the web.  The new “by the second” search will include results from Facebook, Twitter and Myspace. It is rumored that Google has struck a formal deal with all the companies we just listed, so this means that there is some money getting thrown around.  I for one think it is about time Twitter found a way to make a dollar, but at the same time I am not so sure how I feel about the twitter results showing in Google.

As the emensely popular google search continues to evolve, there are many new things for webmasters to take into consideration when they are working on their sites search engine standings.  How this addition will effect your sites standings is still to be determined and may not really become a factor, besides these “real time” results may bump all results down a small way on the page.

The main concern that this new section on the SERP (Search Engine Results Pages) is that by showing constantly updated results from all these sites, it may be in effect rewarding those who are constantly spamming these same social networks.  I am sure that Google has something in mind to fix this issue, but for the time being, don’t be surprised, if you start seeing a million tweets of the same content while people try to sneak there way onto the first page of google!

To Success,

Nick Simpson

The most dramatic change or at least the most visible change that has been officially released thus far is that Google may begin ranking pages higher in it’s search results that load quicker.  Page load time has long been a big factor in the stickiness of your website, but once Google Caffeine is in full effect, this may be more important to your web site traffic than it has ever been before.

If you want to hear the official interview with Matt Cutts on the upcoming release of Google Caffeine release,  just press play to watch the video below:

No matter what changes are to come from the new Google Caffeine release it is sure to change all of our jobs, at least for those of us who are webmasters and SEO experts.  It will be interesting to see if Google implements there full “social engine” that they have been working on for some time.  Also since there has been a lot of buzz about Google striking a deal with the guys over at twitter, don’t be surprised if you start seeing tweets show up where the video and other content relevant data show in mid stream already.

Only time will tell, we will make sure to update you when we know more on this topic, because there are sure to be some major search engine changes coming our way!