The tool that we are talking about has been released recently by seomoz, now there is a paid version of the tool that is provided by the named company, but this tool is fully functional and free to use as it is. The tool allows you to do a couple things that are very useful as far as seo goes. You can check a few different back link counts on various search engines, you can see an overall authority presence on your selected keyword terms and you can even check out your competition.

This is one of those tools that is as relevant for search engine optimization experts as it is for the newbie to the industry!

So if you are looking for the next search engine optimization tool to give your the upper hand on your competition this tool may be just what you were looking for!

Here is a direct link to the Open Site Explorer seo tool.

Take a look at it and let me know what you think in the comments section below.

If you are not a paid member you can only run it 3 times a day, so make sure to get a good screen print and you will get plenty of bang for your buck out of this one, well really its free so maybe not for your buck, but seo experts are going to love this one!

Nick Simpson

This forum is built around a community of fellow webmasters and various web experts so you can get questions on all sorts of topics answered here for free.  So if you are looking for some specific help with your website and search engine optimization, look no further and come on over to the webmasters forum of choice, Massive Links!

You will also find a very active webmaster forum here, you can sell or buy many related website services including: domain names, online services, complete websites and much more.

Here is a video that is a quick overview of what the forum has to offer:

I know that this forum has  a lot to offer and I hope you personally take advantage of what it has to offer you.  Rather you are web site and seo newbie or pro, we welcome you to come on over and start sharing and learning today.  So get over to the Massive Links Webmaster Forum and get involved in the great comunity there.  I will see you there!

-Nick Simpson

First of all that’s great!  We are always glad to see some new search engine optimizers getting the results they are after!

There is always an amazing amount of excitement as you find out that all of your online efforts are starting to pay off and now you can see the results.  This is a very important time as far as seo goes, because now more than ever, your site is getting looked at, rated and judged, by not only search engines, but Real People as well.

But now What?

SEO TIP

Fresh content can help improve your rankings. Add new, useful content to your pages on a regular basis. Content freshness adds relevancy to your site in the eyes of the search engines.

My Site Is Ranked Well, Do I Still Need New Content?

There is a lot to be said about “new” content on a website.  Many folks believe that if they get a good standing in search results or if there page rank starts to go up that it is time to turn off the “Content Machine.” However, this is not the case.  New content will always bring more attention to your site from search engines, social bookmarking sites, rss aggregators and other news related services.  So if you are starting to reap the rewards of your seo efforts on a site of yours, don’t think that the work is done, in all reality it has just begun.

Now that you have those results you were looking for on your web site, it’s time to start fighting to keep them.  Depending on what keywords you have focused on and how competitive the search terms are, this may be a big battle or it may simply be a small skirmish to maintain the results you have already achieved.

Either way, the answer is new content!

Not just some filler either.  If your page is starting to get ranked well, that most likely also means that there are more people viewing your site now than ever before, so it is just as important if not more important, to really turn up the dial on quality of the content you add to your site as well.

Is New Web Site Content Important For Readers Or Search Engines?

If you started off by bringing a lot of new content to a site and all of a sudden there is nothing new on the site for weeks or months, not only will the search engines notice this, but so will the readers of your website.  Think about it for a minute, if you were going to a site once a week and getting new tips for dog grooming or anything else, then after a few weeks nothing new shows up?

This would stop me from frequenting that site and for the same reason it will stop search engine spiders from frequenting your site, if they too notice nothing new being added.  How often google spiders a site can be setup manually in the google webmaster tools system, however the automatic crawl rate is determined by one thing and that is how frequently your site is updated. So give google a reason to come back again and again!

What If I Cannot Come Up With New Content For SEO?

If you cannot keep coming up with content to add to  your site, you can always look at outsourcing some of the writing or using some article directories to get new ideas and content to keep your site fresh.

Here are some free resources for content creation on your site:

• Unlimited Free Website Content
• Top 250 Free Article Directories With PR
• Submit Free Articles
• Free PLR Articles
• Professional Content Creation Software – Awesome!

So keep the fresh website content coming and reap the rewards!

-Nick Simpson

Most of the “gurus” will not go into detail on this topic, because it is what sets them aside from the average Joe when it comes to seo.

There are 2 different techniques that I want to cover in this quick article, but remember these are from our own experience and results from our efforts, so you don’t have to follow these to the “T” because we are sure that this is no perfect science.  You will have to play around a little, and found out which ones work the best for you.

1. Alternate Anchor Text

By anchor text, we are talking about the text of your link, some links have the web address as the text, but some links have actual words that are linked.  The later ones, are the ones that you are after.

We know that it is easiest to go out there and start building as many back links as you can and use the same text over and over, however this is  not the preferred method of Google’s to rank you so, Mix It Up!

For example  you may use the anchor text “Buy New Golf Clubs” for some of your links, but then you may also use “Buy Golf Clubs”, “How To Buy New Golf Clubs”, “New Golf Clubs, Buy Now” and so  on.  These are some example of how you may mix up your anchor text, of course you will have to do the keyword research and find your own keyword sets to work with, but you get the idea.

The concept behind this is that Google knows that sites all across the internet are not going to find your site and decide to link to it with the same text every time, they know that the links are not “organic” if you use the same text over and over.  By mixing your anchor text up, your site will appear popular and organic, thus you will be rewarded with more organic search results!

2.Alternate Deep Links and Home Page Links

This is not only a great way to get some page rank on your website spread through out your pages, but is also a good way to boost your websites overall popularity with the most used search engines on the net.  You may want to make a text file to keep all your linking texts in, because you may have a lot of links to use for this one.

The concept of “deep linking” is nothing more than linking to webpages within your website instead of the home page.  Meaning http://yoursite.com/tools/webmaster/LinkChecker.html instead of http://yoursite.com

Again, this method does not make a Search Engine Optimization specialists job any easier, but it will produce favorable results in the search engines.  We suggest deep links about 70% of the time and only 30% linking directly to your web sites home page.  This ratio is not a perfect number, but as a rule of thumb, this is what you want.

Hope that this helps in your seo efforts online and if you have any questions or comments, feel free to let me know!

To Success,

Nick Simpson

Yes, I have a point, I am getting to it. The point is, that many sites have old information and you can only trust the most recent data about search engines. So make the most of your seo efforts and stay in contact with the seo community!

Here is a great place to do that, check out the SEO Chat Forums!