I watched a video from Web Pro News, shown below. The video shows an interview provided by Web Pro News at Pubcon. It seems that there may be a bleak future for Page Rank as we know it. Apparently the major search engines are all going to be changing over to user driven search results in the first quarter of next year.
What does this Mean?
Well the main thing, is that there will no longer be a true organic search result.
No matter if you sign in to your google or yahoo account they will still be tracking your search history and the pages that are displayed on your search results will be biased to past searches and what you have already clicked on. This will make it pretty much impossible for a webmaster to search for his site and get the same results as, well, pretty much any body else.
So how will we know how our page ranks in search results in the future?
Well hopefully the search engines like google will create some sort of sandbox search so you can see results before they go the the hundreds of variables that googles new search will consider before giving you your personalized search results. In some cases like local restaurants, this search should prove to be beneficial to the user because it will include IP based geotargeting.
This will give you results of addresses that are close to your computers ip address physically, but maybe not the highest ranked site for your search.
For more on this, watch the SEO rich video below now!
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Video Provided by: WebProNews.Com
#1 by abhishek - December 15th, 2008 at 14:31
page rank is really loosing its importance…but thr is rumrs that google will be changing a few things regarding its search mechanism n hence page rank could also change…all i can say is stay tuned
#2 by kcareconnections - December 21st, 2008 at 20:18
Yes I had heard of this before that they were no longer going to be using the regular PR arithmetic so to speak. I have not even considered PR that much when working on websites.
#3 by Sophie A. - June 9th, 2009 at 18:59
I really enjoyed this post. I will definitely check back later for more informative posts from you. Thanks!